2.1 Key components in helping clients build influencer campaigns:
The first step in creating your campaign is having a strategy for your campaign.
Which market of influencers, and subsequently market of audiences, would you like to connect with? Consider not only the existing content or themes generated by influencers on their profiles and platforms, but also the specific demographics to which they best appeal. One food blogger might have a strong college-aged following, while another might be rooted in an older crowd. Ensure that the influencers you find are not only reputable and relevant in a certain industry, but also reputable and relevant among your targeted demographic.
Next, decide which social media platform(s) are best for your campaign. Do you see your campaign being most effective through photographs, videos, or written posts? Which mode is the best way to both inform audiences of the brand/product and convince them to support it? After determining the platform(s) you’d like to utilize, you can then pick and choose influencers that fit your thematic mold from each platform.
From that point on, decide which kinds of content you’d like the influencer to create. Giveaways, reviews, DIY projects, and discounts for followers are all effective ways to spark the interest of audiences as well as increase their accessibility to your product. You might offer influencers a variety of options, or give them conditional creative freedom—both will increase the authenticity and trustworthiness of your campaign.