1.3 Brand Challenges Advertisers Face in Influencer Marketing and How to Overcome Them:
Influencer marketing is more than advertising and for companies that engage paid and organic influencer marketing.
There are three big challenges:
- How to find and develop relationships with the “right” influencers
- How to decide when to pay influencers and when to collaborate for mutual benefit
- How to comprehensively measure influencer marketing ROI