1.1 Defining Influencer Marketing

Influencer marketing focuses on using online leaders to drive a brand’s message to the larger market.

Rather than marketing directly to a large group of consumers, you instead inspire, hire & pay influencers to get out the word for you to people in their network or social groups.

Influencer marketing often goes hand-in-hand with two related marketing disciplines: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels.This style of campaign also carry a content element in which the brand has created the content for the influencers to share with their networks or give them the creative license to design original content to share.

Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.